Creating a message through a video allows businesses to express what it is they do in a way that potential customers can easily comprehend. When a potential customer visits a business’s website, how often do they leave without completely knowing the full range of products and services offered? This is where animated videos help solve that problem. By harnessing both the visual and auditory senses together, animated videos increase provide the relevant information and increase retention rates and clarify their value proposition much clearly.
Animated videos have some embedded psychology in that the human brain is programmed to respond to narratives, particularly ones that engage with ideas that are familiar to them. With a mix of unfamiliar ideas aong with some familiar ones, stories told through video help engage viewers to new concepts. An explainer video is a nice and informative introduction to any business.
By harnessing the knowledge of brain science, My Business Video crafts simple, compelling videos that increase memory retention. When brain science is utilized correctly, video is the ideal medium for providing information, because it stimulates both auditory and visual senses.